Italians are giving a signifigant makeover to the way Res Publica is thought of and executed: blue cars escorting politicians to buy a pair of Valentino shoes? Not so much fun any more. Thousands of euros splashed in private parties with lovely looking girls and decrepit, over-tanned Guidos? Nothing even remotely admirable about that these days, ’cause the rest of us, those who didn’t win the lottery or a chair in the parliament, are finally facing the brutal results of this rotten administration and philosophy while confronting ourselves with Europe in every possible way: salaries, taxes, logistics, health system, all of it. It is real, and it’s going to be painful if we do not add some order to the creativity.
Over the last twenty years, globalization has created a world market for highly skilled professionals, secretaries have been phasing out and so is that vertical system with a manager on top which generated them. Sharing, improving, saving, recycling: these are the words that seem define our new world and the way we need and desire to conduct business from now on; the entire process needs to be long term, well put, beneficial and where possible: fun.
We are asking ourselves as entrepreneurs better performances, we are wondering if there’s a way to do things properly without forcing suppliers to slavery. We are searching for the inner beauty as well as for an outstanding shape, construction, architecture. We naturally are now in search of those personalities that are able to lead our most formidable products and services up to the top, those creators of great machines with perfect gears, those visionaries that can change an industry simply with an intuition: it’s a new era and it requires new men and women of business.
Tiziano Zorzan has been part of the show business since he was sixteen years old and has worked with Sharon Stone, Whoopi Goldberg, Elizabeth Taylor and David Foster, amongst others. Often described as the guru of rebranding and marketing for companies, he has been a consultant for clients such as Cartier, Rolex, Tom Ford, Louis Vuitton, Piaget, Panerai and Lindt, covering different roles.